The visibility of a website in search engines is critical to its success. As a technique to drive quality traffic to your site, organic search still outranks paid advertising and having an active social media presence, thus optimizing your business or personal website for searchability is critical to your content management strategy. WordPress, the world’s most popular website builder and content management system, may be the best content management system for SEO accessible today, with SEO friendly functionality in all of its main components.

Out of the Box SEO-Friendly:

In the SEO game, simply using WordPress as is gives you significant advantages. The software allows you to take care of a lot of key areas, especially when it comes to on-page SEO.

WordPress is centered on the user experience:

Themes and plugins for WordPress work together to make websites look professional, user-friendly, and appealing.
What’s the end result?
Visitors like the experience they have while visiting a WordPress site. They stay longer on your site, lowering the total bounce rate. This is fantastic news for anyone trying to boost their site’s SEO rating. Google aims to recognize and reward websites that offer a positive user experience.

Site Speed:

The speed of a page or a website is critical to the user’s experience. Pages that load faster have a lower bounce rate and spend more time on the page on average. Site speed should not be an issue for individuals who already use WordPress. There are a variety of fast-loading themes to suit every requirement. You can also find plugins that were built specifically to increase site speed.

Optimization for mobile devices:

Adaptability to mobile devices. Because mobile devices are used to access the Internet more than desktop computers, Google gives mobile-friendly sites a higher rating.

WordPress makes it simple to manage metadata:

SEO titles and metadata help search engines better understand your site’s relevance.
Metadata informs search engine crawlers about the content of your webpages.
When you include relevant keywords in your metadata, your site has a better chance of ranking for those terms.

So, how does WordPress assist you in the metadata department?

You can get a plugin like Yoast SEO if you use WordPress.
This plugin allows you to quickly add metadata to all of your posts.